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Area Trade Marketer at Sheer Logic

Route to Market and Sales Management.

  • Will recruit all trading outlets in the area.
  • Will classify the outlets into their convenient type as Platinum, Gold, Silver, Bronze
    kiosks, etc.
  • Achieve the daily sales targets: customer categories as Depots and distributors
    kiosks, etc.
  • Responsible for all the routes management in the respective area.

Distribution and Territory Management

  • Ensure placement of marketing materials and POS to drive dominant visibility in the region.
  • Daily monitoring and Mentoring of Business Partner assigned assigned to Mini Bakeries to ensure there is effective and efficient route coverage.
  • Visit all customers Partners and area at least once per week.
  • Plan and implement area itinerary with guidance and agreement from the RSM a
  • Monthly updating of outlet universe & Channel segmentation.

Manage, coordinate and Support Mini Bakery business and institutions in the area

  • Daily analyze performance of Mini Bakery business partner.
  • To analyze and ensure Mini Bakery business partner’s infrastructure & ensure they are working on a daily basis.
  • Implement merchandising concepts.
  • To coordinate weekly meetings at business partner area with their team as well as key stakeholders and send MOM to Regional Sales Manager.

Prepare Daily Reports for Regional Sales managers for reviews.

  • Prepare a daily report to be given to the Regional Sales Manager.
  • Assist in filling monthly sales report.
  • Prepare weekly route plans.


  • Increase sales volumes both in width & Depth
  • Increase Category availability and Visibility.


  • Degree/Diploma in Sales and Marketing.
  • Minimum of 3 -5 years’ experience in Sales and marketing
  • Between 27 -35 Yrs. Of age
  • Demonstrable experience in negotiating and meeting client’s requirements.
  • In-depth understanding of sales performance metrics.
  • Excellent analytical and organizational skills.
  • Strong communication skills.
  • Availability to travel as needed.


  • Must have worked in a similar position for an FMCG company
  • At least 3 years minimum experience


  • Computer literate
  • Target Oriented
  • Good communication skills (Written & Spoken)
  • Exhibits a respectful, professional, and convincing communication style
  • should be willing to travel on sales assignments
  • Demonstrates the ability to work with and establish trust/credibility with diverse people

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