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Analytics and Insights Manager – Direct Sales at UAP Old Mutual Group

The UAP Old Mutual Group comprises of three key players as a result of the acquisition of a controlling stake in Faulu in 2014 and UAP in 2015 by Old Mutual. The acquisition resulted in Old Mutual Kenya and UAP Holdings ( as well as Faulu Microfinance Bank ( forming one of the largest financial services groups with a growing footprint in East and Central Africa. The Group currently has operations in Kenya, Uganda, Tanzania, South Sudan and Rwanda.

We are rooted in our purpose of “Championing Mutually Positive Futures Every Day” and believe that a great customer experience is anchored in a great employee experience.

Job Summary

Reporting to the Executive Head: Digital and Data, the role holder will focus on deriving insights to drive eCommerce sales from our eCommerce generated data, internal customer data and the market data across Rest of Africa (RoA) markets. The insights generated will feed back into the eCommerce and digital product development teams.

Key Responsibilities:

  • Setup and/or enhance web analytics tools to track eCommerce metrics (users, leads, revenue, conversion rates etc.) and user behavior on the digital platforms.
  • Design and prepare reports for all eCommerce metrics for various online platforms.
  • Analyze the digital platforms and raw data sources in the businesses.
  • Analyze the single customer view and build on this with a focus of creating commercial value from this.
  • Provide insights and analytics on the various products and customers.
  • Define customer and product segmentation based on the eCommerce target audiences and current customers.

Qualifications and Work Experience

  • Post graduate degree/qualifications in data analytics (will be an added advantage)
  • 5 years of digital product development.
  • 5 years of digital sales / cross-selling experience.
  • 5 – 7 years of project management experience (with 3 years being agile project management experience).
  • 5 – 7 years of experience in Financial Services and/or eCommerce.


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