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Trade Developer at Jeyfine Wines Company Limited

Jeyfine Wines Company Limited was founded in 2012.It was co-founded by Joseph King’ori and Anne Muthoni. It started as a proprietorship in 2012 in Nairobi Central Business Districts along Accra road. At that time the business sold mostly spirits as it had just started. Customers used to pass by the shop to buy goods as there were no motorcycles and motor vehicle for delivery.

In early 2013, competition from liqueur market and internal difficulties led to critical management changes that it led to  employment of accountants and sales manager. By mid 2013,spirits faced stiff competition with the entry of premiums products in to the market. This made Joseph King’ori to invest in premium products.

Basic Function

To increase our market share by facilitating new outlet listing and penetration of our portfolio. She/he will, in coordination with the Sales Representative; generate and facilitate orders for overall sales revenue growth


  • KCSE/Certificate in Sales and Marketing or any other related field.
  • A minimum of 1 years in sales and distribution within the FMCG Industry.
  • Working knowledge in the respective area will be an added advantage.

Behavioral Competencies

  • Result oriented
  • Attention to detail
  • Ability to be adaptable and flexible
  • Assertive and proactive and


  • Excellent organizational skills
  • Planning Skills
  • Presentation, interpersonal and coordinating
  • Excellent verbal and written communication skills

Job Duties / Responsibilities

  • Manage and identifying prospective customers as well as go for location mapping of new and existing outlets
  • Order generation; Generate primary orders in new and also in existing accounts in assigned territory
  • New outlet mapping within assigned area and creation of outlet database within assigned area
  • Gathering market insights/intelligence
  • Daily Competitor report; mentioning trading terms, promotions, pricing etc.
  • List available products in the outlets as per customer size; and continually seek to increase product range in the outlets handled
  • Assessment of market share compared to sales by competitors
  • Communicate with the sales department before close of business day regarding orders collected for timely deliveries
  • Ensure timely collections and that customers adhere to their set trading terms.
  • Manage handover process of outlets to the area sales representative
  • Give customer feedback regarding complaints or suggestions; and track progress of the same to ensure customer satisfaction
  • Submit timely and accurate reports to sales supervisor on a daily, weekly and monthly basis; as per the approved reporting formats
  • Any other duties as may be assigned by the supervisor.

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