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Director, Marketing & Communications at KCB Bank Kenya

Kenya Commercial Bank Limited is registered as a non-operating holding company which started operations as a licensed banking institution with effect from January 1, 2016. The holding company oversees KCB Kenya – incorporated with effect from January 1, 2016 – and all KCB’s regional units in Uganda, Tanzania, Rwanda, Burundi, Ethiopia and South Sudan. It also owns KCB Insurance Agency, KCB Capital, KCB Foundation and all associate companies. The holding company was set up to among other things to enhance the Group’s capacity to access unrestricted capital and also enable investment in new ventures outside banking regulations, achieve operational and strategic autonomy for the Group’s operating entities and enhance corporate governance across the Group and oversight in management of subsidiaries.

The Position:

Reporting to Group Chief Operating Officer the position directs and executes the overall marketing and digital marketing programs and is responsible for the Bank’s brand and image in liaison with internal stakeholders. The role includes developing brand positioning, values and messaging that are unique and differentiated encompassing strategic growth areas. The position holder is responsible for providing market information and recommendations to the respective business units to aid in product development and customer service.

Key Responsibilities:

  • Direct the Marketing function, guide strategic planning and develop new product commercialization programs intended to deliver revenue by driving customer recruitment, frequency & retention metrics.
  • Define the KCB brand and develop a powerful affinity brand in consumer minds.
  • Develop & implement marketing strategy-led annual plans in line with the business strategy and ensure flawless execution to meet set brand & financial metrics within approved budgets.
  • Provide oversight for development of regional marketing budgets and programs that ensure consistent brand messaging across the Group Regional markets.
  • Oversee firm’s digital marketing efforts and management of digital assets including supervision of assets – websites, apps, social media as well as drive content strategy development & rollout to deliver highly engaged communities.
  • Drive business innovation from ideation, conceptualization & commercialization to deliver consistent growth of the product pipeline & optimization of the existing portfolio.
  • Develop a deep understanding of client preferences and trends, based on research – customer satisfaction surveys, mystery shopping and focus groups.
  • Administration of direct marketing initiatives to leverage the Bank cold databases and prospect information to deliver both performance and excellence in customer experience.
  • Embed strong risk management and ensure internal controls are in place and effective with respect to all Marketing activities.
  • Effectively inspire, teach, coach and develop the Marketing & Communications Team.

Position Qualifications/Requirements:

For the above position, the successful applicant should have the following:

  • University degree in a Business, Marketing or a similar discipline from an institution recognized by Commission of University Education is required.
  • Professional qualification in CIM is an added advantage. Master’s degree in is added advantage.
  • Minimum 15 years’ Marketing experience with at least 8 years’ experience in senior management with proven performance in Brand management, Product & Process innovation and execution, and Loyalty program management.
  • Business acumen, an entrepreneurial mind-set and approach to business; willingness to take commercial risks and mitigated operational risk.
  • Have strong relationship and communication skills; excellent interpersonal, and negotiation skills with the ability to network, generate new business and develop strong business relations.
  • Good appreciation and knowledge of the relevant Operating Industry, latest market trends as well as challenges.
  • Excellent Cross-Cultural People Management skills, team motivation and leadership competencies.
  • A good understanding of Banking Law and Practice as well as Corporate Governance Principles.
  • Sound IT proficiency.
  • Proficiency with online marketing and social media strategy.

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